Price: £28.00 - £21.00 (as of Feb 13, 2022 11:36:04 UTC – Details)
From the manufacturer
Fudge Professional
We are here to give free-thinkers unnaturally good-looking hair.
We live in a world of side hustles that celebrates versatility, entrepreneurialism and experimentation. But when it comes to hairstyles, most of us stick to what we know.
Fudge celebrates the people who refuse to be labelled or ‘boxed in’ to one job, one lifestyle, one set of friends and one hairstyle. We’re for people who want to turn heads, make a statement and defy expectations.
Gradually removes yellow tones and damage from blonde hair Designed for everyday use to maintain salon-fresh colour OPTI-PLEX technology strengthens hair to rewind and reconstruct damage caused by chemical treatments and thermal styling
Salon Quality
This gradual edition of our iconic purple shampoo that contains violet micro-pigments to keep brassy tones at bay.
At Home Violet Toning for Blonde Hair
Lather evenly through wet hair; for a subtle toning effect rinse immediately,or leave on for up to 5 minutes for a more intense result. Follow with Everyday Clean Blonde Damage Rewind Conditioner for maximum results.
90% Stronger Hair with Opti-Plex Technology*
Rewind damage thanks to Opti-Plex technology that penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage.
*Tested by breakage
Tired of yellow tones but scared of over-toning?
This dual force toning and repairing shampoo and conditioner duo gently erases brassiness with carefully balanced toning violet micro-pigment levels that are suitable for every blonde, everyday!
Packed with salon quality, transformative technology
Opti-Plex Technology: Reconstructs bonds through the hair for the ultimate damage rewind.
Hair Guard Technology: Targets hair cuticles to seal them shut in just one wash!
Fragrance Fuse Technology: Infuses each strand of hair with an explosion of fragrance that lasts 24 hours.
Is this the purple shampoo for me?
Our new Everyday Clean Blonde Damage Rewind is made to be suitable for everyday blonde and to give you gradual toning each day. Perfect if you’re afraid of over-toning your hair.
If instead you’re looking for an instant result and to achieve your brightest blonde, knock out brassy tones with the salon-strength purple pigments in our original and iconic Clean Blonde Damage Rewind.
Best For Blondes who want to avoid overtoning Blondes who want instantly lighter & brighter hair Blondes who want instantly lighter & brighter hair without washing their hair and heat protection Blondes who want instantly lighter & brighter hair without washing their hair and volume boosting
Key Benefit Gently toning blonde hair to gradually remove yellow, brassy tones. Suitable for everyday use. Instantly banishing yellow, brassy tones in one wash. Multi-action blow dry spray for blondes that protects up to 230 degrees and banishes yellow, brassy tones in one use. This dual-force lightweight whip absorbs fast to instantly knock out brassy yellow tones, while Fibre-Dense Technology increases hair density by 180% to make hair look and feel fuller root-to-tip.
Rinse Off or Leave In? Rinse Off Rinse Off Leave In Leave In
Size 250ml 250ml 200ml 150ml
Designed for everyday use to maintain salon-fresh colour Opti-plex technology strengthens and reconstructs damaged hair A purple Conditioner that gradually removes yellow tones and damage from blonde hair Designed for everyday use to maintain salon-fresh colour Opti-plex technology strengthens and reconstructs damaged hair
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